Are Wetcat towels environmentally friendly?

Yes! Here’s why:

We use 100% Turkish cotton, which is naturally non-GMO.
Turkey is one of only three countries in the world that completely bans GMO cotton, making it the largest producer of non-GMO cotton. This means our cotton is grown without heavy reliance on glyphosate or other harmful chemicals — making it safer for your skin and better for the planet. Our towels are also independently tested and certified by Hohenstein for OEKO-TEX Standard 100, ensuring they’re free from harmful substances.

Many manufacturers in Turkey have started blending polyester into “Turkish towels” to cut costs. This truly breaks our heart and it's the opposite of how we want to represent Turkish textiles. These cheaply “Turkish-ish” towels that shed microplastics into the ocean, feel scratchy and synthetic, and may even contain harmful chemicals.

At Wetcat, we never blend with polyester. Our towels are 100% natural cotton, always.

Turkish towels are thinner than fluffy terry towels, and if you’ve only used terry before, it may take a little adjustment. But here’s the secret: their thinness is what makes them more eco-friendly.

Terry loops trap dead skin, body oils, and moisture, which makes them slow to dry. This creates the perfect breeding ground for bacteria — that’s the real reason they develop that musty “towel smell.” To get rid of it, terry towels require harsher, more frequent washes, which uses more water, energy, and detergent, while also damaging the cotton fibers and shortening their lifespan.

Wetcat towels, on the other hand, don’t have bulky loops that trap gunk. They dry in a flash, even when hung over a door. Quick drying means less bacteria buildup, so they stay fresh longer and don’t need constant heavy washing. This saves water and electricity, while also extending the life of your towel.